Kevin Ryan writes a great article today on The Search Marketing Human Capital Problem. I have given a number of talks to small business groups, and college Internet Marketing classes on search engine marketing. Most of the time people's eyes glaze over but there is usually one or two people who seem to respond and ask questions. There is a lot of poaching because of the demand for talent and Sempo.org's Sempo Institute and Marketing Experiments are stepping up to fill formalized training needs.
If you find your self short on search engine talent feel free to contact me.
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