When you need to answer: "What keywords are my competitors bidding on", visit SpyFu. Its a great way to gauge the keyword set your competitors are bidding on and how much their daily spend is. You can also do analysis by keyword as well. This tool has come in handy for me on a number of occasions. Was great when it was a free beta but well worth the cost if you need a better picture of the competitive landscape you are in.
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