Google has already eaten their lunch and Microsoft wants to buy Yahoo to keep them from eating their dinner too! It is a sad state of affairs when Microsoft has to buy Yahoo and the Panama platform would be an upgrade.
The adCenter UI confusing and lacks some really big pieces of functionality. Functions, by the way, third party tools can provide via API but adCenter itself cannot provide to users in an intuitive way. Wow. The big one, in my mind, is the ability to export your account for manipulation in spreadsheet form. Then when the changes are made, you import the spreadsheet and the system makes your changes. You can't do that. adCenter has been around for what 3 years or more? THIS IS MICROSOFT WE ARE TALKING ABOUT. Don't they employ software developers?
Does Google have a patent on search advertising interfaces that do not suck? Why can't Microsoft just copy what Google does and wait for the lawsuit if there is one?
Every single chance I get I gripe about the lack of the import functionality and am even more passionate about a lack of an offline editor a la AdWords Editor. It boggles my mind they cannot integrate real tools for power users.
I am only one of many that feel this way.
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