Barry Schwartz reports a meeting with Yahoo Search Marketing tomorrow. I hope they announce major improvements to the usability of their disappointing 'Panama' platform.
My short wish list:
- Offline editor a la Google's AdWords Editor
- Usability improvements to 'Panama'. In short be more AdWords like. Panama has some neat features but still has some maturing to do.
I hate to be a Google wonk, but man, the interface is pretty darn intuitive! MAKE IT EASIER TO SPEND MONEY IN A SMART FASHION WITH YOU PLEASE. I've stated my wish list countless times, and will continue to do so until those changes are made.
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