Milwaukee Search Marketing

The Search Marketing Human Capital Problem

Kevin Ryan writes a great article today on The Search Marketing Human Capital Problem.  I have given a number of talks to small business groups, and college Internet Marketing classes on search engine marketing. Most of the time people's eyes glaze over but there is usually one or two people who seem to respond and ask questions. There is a lot of poaching because of the demand for talent and Sempo.org's Sempo Institute and Marketing Experiments are stepping up to fill formalized training needs.

If you find your self short on search engine talent feel free to contact me.

Yahoo Search Marketing & MSN AdCenter Improving Slightly

Yahoo's Panama platform recently added some much needed common sense interface updates. The one most needed in my opinion was the ability to *gasp* see all of your ads at once. Before the update one had to mouse over the ad or click into the editing area to view it. Now you can see all the ads at once and copy an ad so you do not have to start fresh.

MSN AdCenter has a new start page and more importantly you go directly to your keywords when drilling down into an ad group. MSN has been listening to the feedback and I hope this is the first of many changes.

To both companies: GIVE US AN OFFLINE EDITOR PLEASE. K Thnks.

I know you are out there

I am starting this blog knowing that there are plenty of people in our region that have an interest in, work on, and can benefit from search engine marketing of the paid, seo and local varieties.

This blog is meant to keep my personal and professional blogs separate. My friends and family likely don't give a hoot about the Google AdWords and people who would likely read this blog don't want pics of our daughter showing up in your rss reader (hint hint, subscribe).

I've been in the business 6 years now and learned a thing or two, but also know it is such a rapidly evolving space that you need to stay on top of it on nearly a daily basis.  Lots o' money can get flushed if one does not keep their ear to the ground.

I'll be adding feeds of the blogs I follow as well as waxing poetic on my experiences as well as a dissection of what is going on in the local market.